Bundle Link in PDP
Contorion had bundles worth buying, but most customers never found them. A new "related sets" link on the product page put every relevant bundle in front of shoppers right where they were already looking, and bundle revenue went up 23%.
The Challenge
Contorion's goal was to grow bundle sales by more than €100k a month, but the bundle link was added by hand for one product at a time, only pointed to a single bundle, and broke tracking whenever it changed. Small business buyers often didn't know bundles existed at all, since the only way in was a landing page that depended on marketing traffic.
What Customers Said
Customer interviews revealed what was missing from the way people discovered bundles.
“More like Amazon: from the PDP of a single product, there should be a link to a set, something like ‘Have you considered this?’, so that within a product page there’s a clear reference to the set.”
Before and After
Instead of the old one-bundle link, the new design shows every bundle a product belongs to, opened in a modal directly from the product page.
The Approach
Before starting, I reviewed the existing design to understand the problem and what the solution needed to solve.
Final Design & Testing
Once the design direction was set, we built a more polished prototype and showed it to customers.
Results
- Bundle revenue
- +23%
- Bundle orders
- +28%
- Views in the past 28 days
- 3.8k